BRAND STORY / MAKE + X
MAKE THE UNIMAGINED. RIDE THE UNRIDDEN.
From the precision of MAKE to the racing DNA and unknown coordinates of X, MAKEX builds machines for terrain still unridden.
THE NAME
MAKE
TO BUILD, TO CREATE
+
X
THE UNKNOWN · RACING DNA
=
MAKEX
BEYOND THE ROAD
MAKEX = MAKE + X. MAKE — to build, to create. X is the racing DNA of MX, the coordinates of the unknown, and the will to break through.
We believe true off-road is not only the machine conquering terrain — it is the rider's will redrawing the path.
MAKE THE UNIMAGINED. RIDE THE UNRIDDEN.
BRAND MARK
THE LOGO
FORWARD BY DESIGN. X MARKS THE UNKNOWN.
The MX monogram fuses M and X into one mark. Its geometric facets carry the precision of machining — the MAKE in us. Its forward lean is the posture of acceleration out of a corner — the MX in us.
The wordmark stays solid and sharp, with a single accent reserved for the X: a flash of fluorescent green — the coordinate that marks unreached ground on a map. The next trail, still unridden.
BRAND COLORS
POWER, ENGINEERING AND ENERGY.
MAKEX blue establishes a technical and dependable foundation. Fluorescent green adds energy, speed and high visibility, while black and white keep product and information clear.
BRAND PROPOSITION
BEYOND THE ROAD.
The road is not the boundary; it is where product definition begins. MAKEX turns terrain, rider and market requirements into distinctive, reliable and well-matched off-road products.
HOW THE BRAND ACTS
TURN THE PROPOSITION INTO PRODUCT METHOD.
Understand terrain
Define the product from surface, task and rider.
Respect engineering
Answer requirements with verifiable structure, specifications and manufacturing.
Build for markets
Configure around local regulations, use conditions and commercial goals.
MAKEX / CHONGQING